MY GREATEST ASSET IS BEING ABLE TO SEE THE “BIGGER PICTURE” AND CAN CREATE A SYSTEM THAT TAKES A PROJECT FROM CONCEPTION TO PRODUCTION AND BEYOND TO HELP ENSURE A PRODUCT OR SERVICE IS NOT ONLY SUCCESSFUL BUT CONTINUES TO THRIVE.

Present
-2020

Logan,
UT

Design Director | LITTLE UNICORN

I lead a dynamic design team that crafts innovative strategies and solutions, breathing life into brand-driven projects. Our work empowers in-house marketing, product development and sales teams, ensuring that every deliverable remains true to the brand across all platforms and channels, creating a seamless and consistent experience.

Lead a team to create proven campaigns across various platforms and channels that consistently increase engagement and exceed sales expectations.

Reduced average print costs up to 50%+ by utilizing cost-effective outside resources and by repurposing design and strategy.

Elevated both brand identity and customer experience by redesigning packaging and establishing brand standards for over 600 SKUs across 21 product categories.

Direct visual strategy and asset creation for Amazon marketplace helping drive the exponential sales increase year-over-year.

Fostered a culture of support and growth, empowering a team of designers, content creators, and photographers to thrive and develop professionally.

I am a hands-on leader that dives deep into strategy, best-practices, result driven, brand elevating design and asset creation for emails, ads, websites, landing pages, catalogs, lookbooks, sales decks and pitches, unboxing experiences, tradeshow booth visuals and design, stationery systems, packaging, Amazon marketplace and more.

Present
-2008

Logan,
UT

Owner | ANVIL CREATIVE

After my time at Cogbox, I transitioned to freelance graphic design—collaborating with various agencies and clients. As my workload grew, I founded Anvil Creative to better meet client needs. Anvil Creative evolved into a full-service agency, specializing in corporate and brand identity, web design and development and offered services for graphic design, packaging design, custom illustration, video production, advertising and helped deliver creative solutions for a variety of business needs.

As owner of Anvil Creative I oversee and manage all aspects of a "creative agency," including project direction, strategy, creative and art direction, pitches, goals, budgets, and design. Additionally, I collaborate with a diverse team of creatives—photographers, developers, writers, marketers, and vendors—to bring each project to life.

Anvil Creative has delivered winning products and services to over 40+ clients helping them visually communicate their brand’s message and promote their products and services.

2017
-2004

Salt Lake City,
UT

Creative / Art Director / Graphic Designer | COGBOX

At Cogbox we were a small team of creatives, while all having our individual strengths and focus—overlapped in responsibilities at times depending on the project. I generally oversaw art direction and was the go-to graphic designer. I delivered projects on tight deadlines, working till the sun came up at times, strategized with clients, worked with printers and vendors, helped with marketing strategies and trained the office dog.

We dove deep into the world of corporate and brand identity: logo design, stationery systems, identity systems, standards manuals, support materials, web design and development: turn-key strategy, information architecture, interface design, content development and implementation, online marketing: launch site optimization, search optimization, organic search, search marketing, online promotion and advertising, lead generation, media engagement and ad creation.

We created Black Diamonds brand identity, built and designed the website for the U.S. Ski and Snowboard team, created the website for Foundation for Better Life, drove many successful sales lead generation campaigns for SaaS companies that generated exponential growth for those companies and worked with schloads of clients delivering winning solutions for unique challenges.

2004
-2002

Salt Lake City,
UT

Art Director / Graphic Designer | LOVESAC

Responsible for design on the hundreds-unit product line and packaging, in-store graphics, B2B and D2C marketing materials.

Created original designs and illustrations that noticeably shook up the lounge furniture and youth culture space, establishing a brand identity that resonated with customers and franchisees alike. This identity sparked increased sales and fueled company growth. Lovesac expanded from just three retail stores at the time I joined the team, to hundreds—thanks in part to the brand identity I and a small team created and nurtured.

Cultivated and nurtured strong, mutually beneficial relationships with key vendors, particularly in print and the cut-and-sew industries. These partnerships not only improved product quality but also ensured cost-effective, economical solutions for all parties involved.

2003
-2001

Portland,
OR

Graphic Designer | NEMO

Pushed creative boundaries in graphic design within the youth culture industry—working across snowboard graphics, illustrations, magazine layouts, ads, motion graphics, user manuals, brochures, and other swag.

My designs played a key role in securing new business for the agency. I started at Nemo as an intern, creating custom illustrations for a growing action sports TV channel. After submitting these graphics, the client requested that I continue working with them, leading to more projects for Nemo and ultimately a long-term partnership with the agency.

Worked for clients such as Nike, Fuel TV, Freeskier Magazine, Smith Optics, Timberline Mountain, K2 Snowboards and a lot of other “youth” brands—all while constantly putting up with office shenanigans like being squirt in the eye with habanero juice.

Centerville,
UT

Graphic Designer | MAKING MEMORIES

Supported the product, marketing, and sales teams by creating packaging graphics, designing catalog and brochure layouts, and handling editorial ad creation.

We were "makers"—many of our ads, show booth displays, and marketing photos required designers to craft unique objects using the company’s signature paper, including; flower bouquets, stylish belts, cityscapes, children's toys, and more.