I HELP BRANDS GROW BY CONNECTING CREATIVE, MARKETING, & BUSINESS STRATEGY—TURNING BIG IDEAS INTO SMART SYSTEMS THAT WORK HARDER, LAST LONGER, & DRIVE REAL RESULTS.

Present
-2019

Logan,
UT

Design Director | LITTLE UNICORN

I Lead a multidisciplinary creative team responsible for developing brand-driven strategies, campaigns, and experiences that support marketing, product development, sales, and e-commerce initiatives. Ensure brand consistency across all customer touchpoints while creating engaging, high-performing creative that drives measurable business results.

Partner with cross-functional teams to develop and execute integrated campaigns across digital, retail, marketplace, and wholesale channels, consistently increasing engagement and exceeding sales objectives.

Helped reduce print production costs by more than 50% through strategic sourcing, process improvements, and the thoughtful repurposing of creative assets across multiple channels and initiatives.

Led the redesign of packaging and the development of comprehensive brand standards across more than 600 SKUs spanning 21 product categories, strengthening brand recognition and elevating the customer experience.

Directed visual strategy and content development for Amazon Marketplace, helping support significant year-over-year sales growth through optimized brand presentation and conversion-focused creative.

Built and mentor a high-performing team of designers, and content creators, fostering a culture of collaboration, accountability, and professional growth.

Remain actively involved in both strategy and execution, leading the creation of high-impact creative across websites, landing pages, email marketing, digital advertising, catalogs, lookbooks, sales presentations, packaging, unboxing experiences, trade show environments, marketplace content, and other key brand touchpoints.

Present
-2010

Logan,
UT

Owner | ANVIL CREATIVE

Founded and lead Anvil Creative, a boutique full-service agency specializing in brand strategy, creative direction, design, and growth initiatives. Built the agency to support a growing client base, delivering integrated solutions across brand identity, packaging, web design and development, advertising, content production, and marketing.

I oversee all aspects of agency operations, including strategy, creative and art direction, client relationships, business development, project management, budgeting, and team leadership. We collaborate with a network of designers, photographers, developers, writers, marketers, and production partners to bring brands to life.

We have successfully delivered strategic branding and creative solutions for more than 40 clients, helping organizations strengthen their market presence, communicate their value, and drive business growth.

2016
-2006

Salt Lake City,
UT

Creative / Art Director / Graphic Designer | COGBOX

As part of a small, highly collaborative creative agency, I contributed across strategy, creative direction, design, and client engagement. While team members had specialized roles, we frequently worked across disciplines to deliver integrated branding, marketing, and digital solutions. I served as the primary art director, partnering closely with clients, developers, printers, and vendors to bring projects from concept to execution—often under demanding timelines.

My work spanned brand identity systems, web strategy and design, digital marketing, advertising, lead generation, and content development. I helped create and evolve brands, websites, campaigns, and customer experiences that supported both organizational goals and business growth.

Notable projects included contributing to the brand identity for Black Diamond, designing and developing the website for the U.S. Ski & Snowboard Team, creating the website for the Foundation for a Better Life, and supporting high-growth SaaS companies through lead-generation and digital marketing initiatives that delivered measurable business results.

And yes, I occasionally helped train the office dog.

2006
-2004

Salt Lake City,
UT

Art Director / Graphic Designer | LOVESAC

Led design for a product portfolio of hundreds of SKUs, overseeing product graphics, packaging, in-store experiences, and both B2B and D2C marketing materials.

Collaborated with a small creative team to develop a distinctive brand identity that helped redefine the lounge furniture category. Through original design, illustration, and brand storytelling, we created a highly recognizable brand that resonated with customers and franchisees, contributing to increased sales, franchise expansion, and rapid company growth.

Helped build one of the most recognizable emerging lifestyle brands of its era, contributing to the creative foundation that supported national brand awareness and positioned the company for long-term success.

Built and managed strong relationships with manufacturers, printers, and key vendors, improving product quality, streamlining production, and delivering cost-effective solutions across the business.

2004
-2002

Portland,
OR

Graphic Designer | NEMO

Contributed to a wide range of creative projects within the action sports and youth culture industries, including snowboard graphics, illustration, magazine design, advertising, motion graphics, brand collateral, user manuals, and promotional merchandise.

My work played a direct role in securing and growing client relationships for the agency. Starting as an intern, I created custom illustrations for an emerging action sports television network. The client specifically requested that I continue supporting the account, which led to additional projects for the agency and evolved into a long-term client partnership.

Collaborated on projects for leading brands including; Nike, Fuel TV, Freeskier Magazine, Smith Optics, Timberline Mountain, and K2 Snowboards, helping create authentic brand experiences that connected with highly engaged outdoor and youth audiences.

Thrived in a fast-paced, highly creative studio culture that valued experimentation, collaboration, and the occasional office prank.

Centerville,
UT

Graphic Designer | MAKING MEMORIES

Supported product, marketing, and sales initiatives through the design of packaging, catalogs, brochures, advertising, and other brand communications.

Contributed to the development of highly creative marketing campaigns, trade show experiences, and product photography by designing and handcrafting custom props from the company’s signature paper products. These one-of-a-kind creations—including floral arrangements, fashion accessories, cityscapes, toys, and environmental displays—helped bring the brand to life and showcase the versatility of its products in memorable and engaging ways.