MY GREATEST ASSET IS BEING ABLE TO SEE THE “BIGGER PICTURE” AND CAN CREATE A SYSTEM THAT TAKES A PROJECT FROM CONCEPTION TO PRODUCTION AND BEYOND TO HELP ENSURE A PRODUCT OR SERVICE IS NOT ONLY SUCCESSFUL BUT CONTINUES TO THRIVE.

Present
-2020

Logan,
UT

Design Director | LITTLE UNICORN

I lead a design team that delivers design strategy and solutions that support brand-led projects—supporting the in-house marketing, product, and sales teams and ensure deliverables stay on brand across all platforms and channels.

ie. web, social, email, print/digital advertising assets for campaigns

ie. catalogs, lookbooks, sales decks, unboxing experiences, tradeshow booth visuals, stationery systems, etc.

- Manage/direct a team of designers that consistently deliver visual assets that help the marketing team exceed sales expectations.

- Direct the design and seamless execution of packaging for all products, resulting in a consistent brand story across all skus and product categories.

- Collaborate with sales department to create memorable brand experiences across a variety of platforms.

ie. create visuals/graphic assets for Amazon storefront, landing pages, and A+ content and also ensure of consistency and best practice for product images, swatches, info graphics, messaging and more.

- Art direct visual assets, help strategize, and ensure best practices are used for Amazon and other ecommerce platforms

Present
-2008

Logan,
UT

Founder / Design, Creative, Art Director | ANVIL CREATIVE

Responsible for all aspects of a “creative agency”. I oversee; project management, consult clients on marketing strategies and project goals, budgeting, creative direction, art direction, graphic design, and contract with other creatives and talent. Oversee all project production and delivery as well as create and maintain vendor relationships.

After my span as Art Director at COGBOX, I began to work as a freelance graphic designer, working for many different agencies and a number of different clients. As my workload grew and to better serve my clients needs, I formed Anvil Creative. Anvil Creative became a full-service creative agency providing graphic design, packaging design, identity systems, product design, web-development, video production, advertising and other services to our clients.

2017
-2004

Salt Lake City,
UT

Creative / Art Director / Graphic Designer | COGBOX

2004
-2002

Salt Lake City,
UT

Art Director / Graphic Designer | LOVESAC

I originally came into the company to create graphics for and manage production for any and all Lovesac projects and needs; graphics for product labels, product packaging, brochures, hang-tags, coupons, point of purchase graphics, other store graphics and signage, and any advertising materials. As the company grew I oversaw the art direction and design of all graphics and support material needed for Lovesac products (as opposed to store graphics, website, and franchise support) and worked with our overseas vendors to create a variety of packaging, brochures, hang-tags, labels and other materials for Lovesac products.

2003
-2001

Centerville,
UT

Graphic Designer | NEMO

Responsibilities included creating graphics for snowboards, snowboards, and more snowboards, goggles, shoes, t-shirts, and graphics for other wearable products. I also created editorial ads and designed multiple page layouts, motion graphics, user manuals and brochures, and managed to do this while constantly putting up with office shenanigans like being squirt in the eye with habenero juice. We worked for clients such as Nike, Fuel, Freeskier Magazine, Timberline Ski Resort, K2 Snowboards and a number of other “youth” brands.

Centerville,
UT

Graphic Designer | MAKING MEMORIES

Responsibilities included creating graphics for trade-show booths, packaging, hang tags, brochure and editorial ads for a prolific scrapbook company. This required working within the normal Adobe realm of products as well as work with photographers, copy writers, and product designers.